The initiative of PT Merdeka Copper Gold Tbk in promoting gender equality and diversity was recognized at The 3rd Indonesia DEI & ESG Awards (IDEAS) 2024. Organized by PR INDONESIA in Malang, East Java, on July 26, 2024, this event evaluated the best programs and practices in DEI (Diversity, Equity, Inclusion) and ESG (Environment, Social, and Governance) communication. The competition was open to communication teams from various institutions, including government agencies, corporations, universities, and non-profit organizations across Indonesia. Merdeka achieved the Silver Winner for Communication Program Practices in the DEI Category under the Gender Equality and Diversity Subcategory.
IDEAS assessments focused on systematic, measurable, and sustainable communication strategies and programs, considering DEI and ESG policies or initiatives, strategies, tactics, clarity of goals, and their impact on stakeholders.
Several of Merdeka’s activities, such as the celebration of Women’s Day and Kartini Day, Green Operator, Female Forum, and the Bakti Merdeka volunteer activities, were important components in the evaluation. The implementation of external and internal communication, collaboration with stakeholders, and the use of social media and other digital channels were also critical factors in the assessment.
This year, from 118 competition entries, 65 entries from 47 institutions were selected in the ESG and DEI categories. Enthusiasm from participants this year increased compared to the previous year. “The positive response to participate in this competition shows that DEI and ESG practices are becoming more vital for every organization,” said Asmono Wikan, founder and CEO of PR INDONESIA.
“We hope the public will recognize Merdeka and our commitment as a mining company that provides ample space for diversity, equality, and inclusivity, which is reflected in various DEI policies and programs aligned with company values and supporting the achievement of the SDGs,” said Indriani Siswati, Deputy Head of Corporate Communication PT Merdeka Copper Gold Tbk.
This award boosts Merdeka’s spirit to continue fulfilling its commitment to creating an inclusive and sustainable work environment and making a positive contribution to society and the surrounding environment in accordance with the company’s values, GREATNESS. This success is the result of the hard work and dedication of the entire Merdeka team in consistently applying DEI and ESG values in every aspect of the company’s operations.
